Lighting Flowers is a digital graffiti installation that aims to enhance peripheral areas. This urban regeneration project was born from the idea of coloring the suburbs and planting bright flowers around the world, enhancing these places defined by Franz Cerami “crossing places.”

The work of these digital graffiti starts with the manual drawing in oil and graphite, which is digitally reported once finished.
These are real moving paintings that represent the surrounding reality through the eyes of the artist.
This work of global art crosses the threshold of a new artistic and linguistic frontier that allows man to be part of an illusory space equal to reality if not more complete.

After São Paulo, Yerevan, Saint Petersburg, Rome, Palermo, and Lisbon, Lighting Flowers returns to Naples  “an open air laboratory where my ideas first came to life.”

Bagnoli
The former steel complex of Bagnoli is transformed into an open-air museum through Lighting Flowers Bagnoli, the exhibition by Franz Cerami and a public art intervention that illuminates eight disused industrial structures using digital graffiti and video mapping.

Promoted by Extraordinary Commissioner Gaetano Manfredi in collaboration with Invitalia Spa, the project marks the beginning of the urban regeneration process of an area that represents a significant chapter in Naples’ industrial history. The primary aim of Lighting Flowers Bagnoli is to reactivate the site’s industrial archaeology through light and art, creating a dialogue between past and future and fostering collective reflection on the redevelopment of Bagnoli.

“Lighting Flowers is the result of a very slow process, developed through the stratification of images that I chose to paint in Bagnoli, producing eight site-specific installations,” explains Franz Cerami.
“Bagnoli is an extremely symbolic and important area of the city — a former industrial site, now the cradle of one of the most significant urban regeneration processes in Europe. I work with light. I plant luminous flowers in the world, connecting city centers with peripheral areas.”

Lighting Flowers Bagnoli is part of a broader public art project focused on peripheral and former industrial areas. Through video mapping and digital graffiti, Cerami transforms complex and often overlooked architectures into vibrant, luminous surfaces. Each projection is conceived in dialogue with the architectural and historical context of the site, adapting to the specific features of the structures involved.

The eight large-scale installations illuminate the mechanical workshop, quenching tower, steelworks, office building, water treatment plants 1 and 2, blast furnace, and the triangular section of the blast furnace.

Accompanying the public experience is an original soundtrack by Michele Chiavarini, guiding visitors through a sensory journey suspended between past and future.